Thanks to Texas’s deregulated electricity market, residents have the power to choose the electric company and plan that best fits their needs. Unlike many states where a single utility company dictates your service and pricing, Texans enjoy the freedom to compare electricity rates and switch providers without hassle. This competitive marketplace often results in lower prices and more flexible options. For perspective, the average U.S. electricity rate is around $0.178 per kilowatt-hour (kWh), while the average Texas resident pays just $0.156/kWh. By actively comparing plans and providers, you could unlock even greater savings.

Why Compare Electric Rates in Texas?
In a state where dozens of electricity providers compete for your business, doing your homework can lead to big benefits. Comparing electric rates is not just about finding the cheapest kWh price—it’s about choosing a plan that matches your lifestyle, budget, and energy usage habits.
At Now Power, we help Texans simplify the process of finding an electricity plan. Whether you’re looking for a short-term contract, no-deposit options, or flexible payment solutions, Now Power gives you the tools and support to make informed decisions.
Key Factors to Consider When Comparing Electricity Rates
When comparing electricity plans in Texas, it’s important to understand that the power itself doesn’t change—what matters is how you pay for it, how much you pay, and what level of service you receive. Below are several critical considerations to help you choose the best plan for your needs:
Prepaid vs. Postpaid Electric Plans
There are two main types of electricity plans in Texas: prepaid and postpaid.
Postpaid plans are traditional agreements where you use electricity throughout the month and pay after receiving a bill. These often involve credit checks, deposits, early termination fees, and late payment penalties. They may also lock you into long-term contracts, which can be inconvenient if your circumstances change.
Prepaid electricity plans, like those offered by Now Power, allow you to pay for your electricity upfront. This means you have more control over your budget and energy consumption. With prepaid plans, there’s no deposit, no credit check, and no long-term commitment, making it a great option for customers who want flexibility and affordability.
Contract Terms: Flexibility Matters
Electricity plans in Texas come in a variety of contracted lengths. While many customers opt for the standard 12-month plan, there are also options for month-to-month, 6-month, and even 24-month contracts.
Longer-term plans often come with lower rates, but they may also include early cancellation fees. On the other hand, shorter contracts offer flexibility but may carry a slightly higher rate per kWh. Think carefully about your living situation, whether you’re renting, planning to move, or managing a tight budget, and choose a contract that suits your lifestyle.
Accessibility: Plans for Everyone
Access to electricity shouldn’t be limited by income or credit history. That’s why Now Power makes electricity accessible to all Texans by eliminating traditional barriers. With instant approval, no deposit, and no credit check, you can get started right away—whether you’re a student, retiree, or just moving into a new home.
Now Power’s plans are designed with accessibility in mind. Our customers benefit from straightforward pricing, reliable service, and tools that help you manage your account with ease.
Look for Incentives and Discounts
In a competitive market, many providers offer promotions and discounts to attract new customers. As a Now Power customer, you’ll enjoy practical benefits designed to help you save on your electric bill, including:
- Daily usage alerts to help monitor and manage your consumption
- Flexible payment options tailored to your financial situation
- No hidden fees, so you always know what you’re paying for
These features are especially valuable for prepaid customers who want control and transparency in their electricity service.
Avoid Hidden Fees
It’s important to read the fine print before committing to any electricity plan. Some providers advertise low rates but tack on additional charges like early termination fees, monthly service fees, or late payment penalties.
At Now Power, we believe in upfront, honest pricing. You’ll never encounter hidden costs, surprise charges, or last-minute fees. That means no late fees, no cancellation penalties, and no gimmicks—just straightforward electricity at a price you can afford.
Start Comparing Electricity Plans Today
Getting started is easy. Just enter your ZIP code to browse available plans in your area. From there, you can compare electric rates, contract terms, and benefits to choose a plan that fits your needs and budget. Whether you’re looking for flexibility, affordability, or a reliable energy provider with transparent billing, Now Power has a plan for you.
Once you’ve made your choice, switching is quick and simple. You won’t experience any interruptions in service, and our team is here to help every step of the way.
Why Choose Now Power?
As a trusted Texas electricity provider, Now Power is committed to putting customers first. Here’s what sets us apart:
- Prepaid and Standard Electric Plans: Choose from a range of flexible plans designed to fit your lifestyle and budget.
- No Deposit Required: Start your electricity service without any upfront costs.
- No Credit Check: Get approved instantly—no need for a credit history.
- No Cancellation Fees: Cancel anytime without penalties or hidden charges.
- Available Across Texas: Whether you’re in Houston, Dallas, San Antonio, or anywhere in between, Now Power serves homes throughout the state.
- Affordable and Convenient: Enjoy easy sign-up, same-day connection, and user-friendly account management.
Power your home the smart way—choose Now Power for simplicity, savings, and service you can count on.

